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O livro digital em alta

Outubro 10, 2010

Na Feira do livro de Francoforte

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Publishers hail ‘more focused’ digital Frankfurt

Frankfurt 2010 has been dominated by digital, with a greater level of deal making despite fewer people attending. That was the publishing industry’s call on this year’s fair as it drew to a close this afternoon.

Faber sales and marketing director Will Atkinson said that this year, there was “more action”. “People are coming for a day or two days, there’s less fun, more work. It feels like the hangover was last year—there is much more optimism this year.”

With the Tools of Change and StoryDrive conferences, a programme crammed with digital themes, anticipation about Google Editions and ongoing debates about digital rights, it was clear there was an overarching theme. Digital has been talked about for years, Canongate m.d. Jamie Byng noted, but the difference this year is the change of attitude. “A way forward is emerging on digital—the book isn’t going away any time soon. The doom and gloom around digital is lifting,” he said.

Jason McKenzie, sales controller at Harlequin Mills & Boon, agreed: “Walking around, you can feel people are more interested in digital and there are bespoke digital stands that you perhaps wouldn’t have seen a few years ago.”



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